Dubai, UAE
MAY THU THU KHINE
Marketing Communication Associate & Operation Coordinator
Digital Marketer with 5+ years of experience delivering results across performance marketing, SEO/SEM, content, social media, and event marketing. Experienced in executing data-driven campaigns that generate leads, drive enrollments, and strengthen brand visibility. Hands-on with Google Ads, Meta Ads, email marketing, CRM tools, and analytics, supporting campaigns that contributed to 800+ annual enrollments and 60+ marketing events. Currently based in Dubai, with added experience in business development, client outreach, and sales support, aligning marketing execution with revenue goals.
✉ maythuthukhine261299@gmail.com
☎ +971 50 608 2334
in https://linkedin.com/in/may-thu-thu-khine-era-9b6599293
◎ Dubai, UAE
Carrier Highlights
Metric |
Achievement |
|---|---|
| Experience | 5+ Years |
| Student Enrollments | 800+ Annually |
| Events Organized | 90+ (60+ Education + 30+ Corporate) |
| Largest Event | 10,000 Attendees |
| Social Channels | 15+ Managed |
| Countries Worked | Myanmar / United Arab Emirates |
What I bring
01
Integrated Campaign Execution
End-to-end management of marketing campaigns, combining digital channels (Meta/Google Ads, email, content) with traditional field marketing and roadshows to drive target audience reach and lead conversion.
02
Lead Generation & Revenue Support
Proven track record in driving measurable customer growth, including achieving 800+ annual student enrollments and supporting B2B client pipelines through multi-channel marketing efforts.
03
Integrated Marketing, Event & Campaign Operations
Hands-on experience coordinating multi-channel campaigns—incorporating ATL (mass media & brand awareness), BTL (direct marketing, roadshows, & targeted events), and TTL (integrated digital & social media strategies)—alongside managing event logistics, vendor coordination, and administrative processes.
Academic Background
Master of Business Administration (In Progress)
Monywa University
Bachelor of English
National Management Degree College
Bachelor of Tourism & Hospitality Management (Final Year)
Dagon University
Skills
Digital Marketing & Advertising
Marketing Communications & Events
Merchandising & Brand Operations
Operations & Administrations
Procurement & Supplier Management
Software & Tools
Certifications
Advance Digital Marketing
Digital Advertising
Google Data Analysis
Project Management & Risk Fundamentals
Work Experience
Roles held so far, logged in order of most recent first.
Operation Coordinator@ Sagasso Ship Management LLC | UAE
- Managed MLC 2006-compliant seafarer administration, employment contracts, and flag state certifications.
- Executed sign-on/sign-off operations, handling transit visas and port immigration clearances to prevent delays.
- Coordinated corporate flight ticketing, accommodations, and port transport while optimizing travel budgets.
- Updated real-time seafarer databases, medical records, and sea-time logs for strict audit readiness.
- Administered and reconciled departmental petty cash for crew allowances and emergency vessel advances.
Business Development Executive @ Immaculate Training Institue | UAE
- Conducted B2B lead generation and client outreach through outdoor sales, cold calls, and email communications using CRM software.
- Attended sales meetings and delivered presentations to corporate clients regarding training courseofferings.
- Handled lead tracking, proposal drafting, negotiation support, and account onboarding.
- Conducted market research on local corporate training trends to assist the marketing team with fieldinsights.
MARKETING COMMUNICATION ASSISTANT MANAGER@ Myanmar Event Management Company (MEMC) | Myanmar
- Planned and organized 30+ corporate, government, and public events, managing logistics, vendor selection, budgets, and on-site setups.
- Coordinated with internal teams, external partners, and venue managers for events hosting up to 100,000 attendees.
- Managed relationships with print suppliers, event caterers, and equipment providers, negotiating costs and service agreements.
- Oversee brand promotion, media coverage, and promotional campaign schedules before and during events.
- Prepared post-event reports and budget reviews to evaluate performance and costs.
SENIOR MARKETING COMMUNICATION ASSOCIATE@ Strategy First Education Group | Myanmar
- Managed content calendars, copy writing, design briefs, and publishing schedules across 10+ social media channels.
- Set up and monitored Meta Ads, email campaigns via Mailchimp, website updates, and local marketing activations.
- Organized 60+ educational events, workshops, and roadshows, supporting student recruitment targets of 800+ enrollments per year.
- Promotional merchandise, audited material quality, and distributed branded items across regional roadshow locations.
- Maintained database records and performance reports using Odoo ERP, Zoho CRM, Notion, and MS Excel.
Project Case Files
PROJECT// 1
Integrated Student Recruitment Campaign
Completed
Objective
Increase student enrollment through integrated online and offline marketing campaigns.
KEY CONTRIBUTIONS
> Campaign Strategy & Planning
> Meta Ads Campaign Management
> Social Media & Content Marketing
> Email Marketing
> OOH & DOOH Advertising
> Roadshows, Workshops & Webinars
> CRM & Lead Management
> Marketing Collateral Coordination
KPI |
Achievement |
|---|---|
| Student Enrollments | 800+Years |
| Marketing Events | 60+Years |
| Social Media Channels | 10+Managed |
| Meta Ads Campaigns | 39+Managed |
PROJECT // 2
Creative Marketing & Brand Assets
Completed
OBJECTIVE
Create engaging and consistent marketing assets to strengthen brand identity and support integrated marketing campaigns across digital and offline channels.
Key Contrubition
>Marketing Collateral Coordination
>Meta Ads Campaign Management
>Lead Generation & CRM
>Multi-channel Campaign Execution
>Marketing Performance Monitoring
>Student Consultation & Lead Nurturing
KPI |
Achievement |
|---|---|
| Marketing Creatives | 100+Produced (or your actual estimate) |
| Social Media Designs | Multiple CampaignsCampaigns |
| Print Marketing Assets | Brochures, Flyers, Banners& More |
| OOH & DOOH Campaigns | Digital & OutdoorAdvertising |
PROJECT// 3
Performance Marketing & Campaign Optimization
Completed
OBJECTIVE
Plan, manage, and optimize paid advertising campaigns to maximize campaign performance and marketing ROI.
Key Contrubition
>Meta Ads Campaign Management
>Ads Budget Planning & Allocation
>Audience Targeting & Segmentation
>Campaign Performance Monitoring
>Budget Optimization
A/B Testing & Campaign Optimization
>Performance Reporting
>Marketing Analytics
KPI |
Achievement |
|---|---|
| Meta Ads Campaigns | 39+ ManagedManaged |
| Campaign Reach | 2.3M+ |
| Impressions | 12M+ |
| Cost per Engagement | From $0.01 |
PROJECT // 4
Creative Marketing & Brand Assets
Completed
OBJECTIVE
Plan and execute engaging marketing events and brand activation activities to enhance brand visibility, connect with prospective students, and deliver memorable audience experiences.
Key Contrubition
>Keep the focus on event execution, not creative design.
>Event Planning & Coordination
>Brand Activation Campaigns
>Education Fairs & Roadshows
>Workshops & Webinars
>Graduation Ceremony Coordination
>Exhibition Booth Management
>Vendor & Venue Coordination
>Event Logistics & Operations
KPI |
Achievement |
|---|---|
| Marketing Events | 60+ / Year |
| Graduation Ceremonies | 3 |
| Workshops & Webinars | 30 |
| Education Fairs & Roadshows | 25 |
PROJECT // 5
Maritime Operations & Crew Coordination
Completed
OBJECTIVE
Coordinate international crew operations by managing documentation, logistics, travel arrangements, and compliance to ensure smooth vessel operations.
Key Contrubition
>Crew Operations Coordination
>Crew Change Planning
>Travel & Flight Coordination
>Documentation Management
>Payroll & Invoice Verification
>Cross-functional Communication
Operation Work Flow |
|---|
| Crew Schedule |
| Document Verification |
| Visa Processing |
| Crew Change |
| Payroll & Reporting |
PROJECT // 6
Business Development & Client Engagement
Completed
OBJECTIVE
Drive business growth by identifying opportunities, building client relationships, and supporting sales initiatives through strategic communication and market insights.
Key Contrubition
>Business Development
>Client Relationship Management
>Market Research & Competitor Analysis
>Lead Generation & Prospecting
>Sales Presentation & Product Demonstration
>Proposal Preparation
>Client Consultation
>Cross-functional Collaboration
KPI |
Achievement |
|---|---|
| Business Focus | Client Acquisition && Relationship Management |
| Lead Generation | B2B & B2C Business Opportunities |
| Market | UAE Market |
| Business Support | Sales & Business Development |
Close ✕
